Fanta Excites Consumers in Lagos, Ibadan
As part of the ways to connect consumers, handlers of Fanta brought fun
into the market during the Easter holiday. The exercise included
sampling at at various locations in Lagos and Ibadan.
The events were said to be a beehive of activities and fun seekers
savoured the fruity drink with relish. The fun heightened at Dreamworld
Africana with the Fanta Playzone- its signature mobile gaming centre
fitted with the latest video game consoles. Outdoor entertainment at
the theme park also included Hoola hoops and a sing along competition.
According to Ayomide, a JSS 1 student playing on the electronic tennis
at the Playzone, “I really love Fanta and I love the games I played
today. I had loads of fun and I wish everyday was Easter with Fanta.’’
On her part, Mrs. Oyebade, who brought three of her children to the Playzone did not let her kids enjoy Fanta by themselves.
“I do not believe Fanta is for kids alone because I also enjoy having
Fanta myself. Whenever I buy Fanta for them, I take a bottle myself.”
Commenting on the fun with Fanta at the different locations, Senior
Brand Manager, Flavours, Coca-Cola, Toyin Nnodi said, “Fanta has been
about shared fun for over 50 years and all over the world, the brand is
associated with exciting, fun activities."
Nnodi added, "The holidays are a perfect time to have fun with friends
and family and we believe it is important for us to be at locations
where the bond of love is deepened.”
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